Join us at the internationally renowned Museum of Glass

When reading on the screen, people suffer physical ailments ranging from double vision to nausea to difficulty thinking.

No wonder people avoid reading online.

In this half-day workshop, you’ll learn a six-step process for writing Web copy that overcomes the obstacles of online reading:  

• Is your copy getting to the point fast enough? Run my quick test and find out. 
• Include the two elements needed in an online lead
• Use up-to-the-minute research to determine page length 
• Apply the 30-3-30-3 rule to give online readers what they’re looking for
• Chunk your copy instead of irritating the reader by chopping it
• Develop a voice for your online communications

PRSA’s national writing coach is coming back to the South Sound for the third time to teach us how to write better.

Wylie’s one-hour teleseminars generally cost as much as $250—but thanks to PRSA, members can see her in person for this half-day workshop for less than $100.

Register by August 9 for the best price

Registration closes at 5 p.m. on August 9. Register today for the best price! Pay $10 more if you register at the door. 

Ann Wylie

Ann Wylie runs Wylie Communications Inc. Wylie is the author of more than a dozen learning tools that help people improve their communication skills, including "Think Like a Reader," Revving Up Readership and "Cut Through the Clutter." Her manual “Planning Powerful Publications” has been called the bible of publication planning.

Wylie’s work has earned 40 communication awards, including a WIC Clarion and two IABC Gold Quills. Wylie holds an M.A. in journalism from the University of Kansas. In addition to her full-time work, she taught graduate communication courses at Webster University for more than a decade.

The Museum of Glass

Opened in 2002, the Museum of Glass is a hot destination. Experience exhibitions by world-renowned contemporary artists and be enthralled by artists in the cone-shaped Hot Shop making artwork from molten glass right before your eyes. The museum is located on the redeveloped Tacoma waterfront. Entrance to the museum and discounted parking are included with this seminar. Make a full day of it!