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In this issue:
November 13
PRSA Onsite Audio Seminar:
November 14
2006 Winter Storm Communications:
November 15 5:50 Happy Hour at the Tap House Grill Seattle Work hard? Be recognized for your achievements with a Totem Award!
January 8
Save The Date!
Welcome New & Renewing PRSA Members
Membership Promotion: PR Professionals: Now’s Your Chance to Give Back
Association for Women in Communications (AWC) Promotion: The PRSA Puget Sound Chapter Signature Event
Connecting for a Cause 2007:
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For more information, contact Eden Hopkins at ehop1@seanet.com.
Sponsored by:
Swedish Medical Center •
Washington Mutual •
Minuteman Press on Union
PRSA Onsite Audio Seminar:
Three Ways to Generate Great Story Angles
Do you wish you could generate story coverage, even when it seems there's nothing new to say? Hear tips on what to do and where to go to find new angles that will interest reporters.
During this onsite teleseminar you'll learn creative new ways to craft pitches, tools to access information you need to generate them and techniques to develop intensive feature and profile coverage.
Presenter: Margo Mateas is the president of the Public Relations Training Company, the nation’s premiere media relations training firm and the writer of the popular “Media Relations Maven” column in PRSA’s PR Tactics
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Thank you to Publicis Consultants | PR for hosting this professional development program.
2006 Winter Storm Communications:
The Good and the Bad, One Year Later
When the Puget Sound was hit by one of the strongest wind storms in decades last December, the region’s communications professionals were tasked with responding to challenges and issues unlike those they had ever seen. Power and other resources were limited and public scrutiny was high. How were they able to keep their calm under this high pressure situation?
Join a panel of public information officers who will share lessons learned and offer tips for weathering storms, literal and figurative. Panelists will include:
Suzanne Hartman, APR, Director, Communications and Public Affairs, Seattle City Light
Martha Monfried, Director of Corporate Communications, Puget Sound Energy
Neil Neroutsos, APR, Media and Public Relations Liaison, Snohomish County Public Utility District
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Special thanks to our sponsor, FlashNews. When a winter storm or earthquake hits, FlashNews collects emergency information from education, law enforcement, utilities, government organizations and others with urgent news in specific media markets and provides it to the media via e-mail and through a continuously updated web site. The system also handles non-urgent news releases, distributing them to a single community or the entire Northwest--all for about $220 per year.
For more information contact Tara Darrow, APR, at tdarrow@starbucks.com.
5:50 Happy Hour at the Tap House Grill Seattle
This monthly, third-Thursday gathering will be an all-ages mixer as PRSSA students match up with mentors from the Seattle area. Join the fun, reminisce with students, discuss career moves with mentors or sit back and enjoy a beer from the Tap House’s 160 beers on tap. This is an all ages, no-host event. Feel free to bring coworkers or friends and stay as long as you like. The Taphouse Grill is located at 1506 Sixth Avenue in downtown Seattle. See you there!
PRSA Puget Sound Chapter Golden Holiday Gala:
Looking Back, Looking Ahead:
Celebrate 50 Years of Puget Sound PR
Don’t forget to register for the PRSA Puget Sound Chapter’s Golden Anniversary Holiday Gala Celebration on Thursday, November 29 at the Space Needle!
Sip a 50th Anniversary Signature Cocktail (Created by Publicis Consultants especially for this occasion). Join regional public relations leaders from the past five decades in a toast to half a century of PR success. Support student scholarships and the future of our profession. And, enjoy the breathtaking evening view of the Seattle skyline.
Special guest: Rhoda Weiss, 2007 PRSA President
Awards presented:
2007 Lifetime Achievement Award to Pat Fearey, APR
The PR Professional of the Year
New Member of the Year
The Hugh Smith Award for Community Service
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Special thanks to our Gala Sponsors:
Publicis Consultants, Dorian Kensok Graphic Design,
The Space Needle, Weber Shandwick, Nyhus Communications
Work hard? Be recognized for your achievements with a Totem Award!
Does everything you touch turn to Gold? Do you know what it takes to create a golden public relations campaign? Do you know how to create effective programs that incorporate all of the necessary tools and elements?
Totem Award submissions are due Friday, December 7 by 5:00p.m. The Totem Awards, the premiere public relations awards competition in the Puget Sound region, features more than 25 categories, covering both public relations components and comprehensive PR programs.
For more information and submission forms, please visit http://www.totemawards.com.
Questions? Contact Jessica Randazza at Jessica.Randazza@publicis-pr.com or Stephanie Ries at Stephanie.Ries@publicis-pr.com. Or, call the PRSA Puget Sound Chapter administration office at 206-623-8632.
Save The Date!
2008 Elections: Political PR—Policy, Personality or Partisanship?
Mark your calendars and join us for an inside look at political PR in a presidential campaign year, featuring Robert Mak, host of KING 5’s Up Front with Robert Mak, and frequent Up Front guests, political consultants Randy Pepple and Cathy Allen.
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For more information contact Tara Darrow, APR, at tdarrow@starbucks.com.
Welcome New & Renewing PRSA Members
We are very pleased to welcome the following new and returning members to our chapter. If you are a new member and we missed your name, please contact Membership Chair Kari Sherrodd at 206-295-2826 or kari@sherroddpr.com or V.P. of Membership Neil Neroutsos, APR, at 425-783-8444 or nsneroutsos@snopud.com.
Steve Bryant, Publicis Consultant PR
Kathleen C. Ford
Jared M. Nieuwenhuis, Sandlot Games Corporation
April Zepeda, The Everett Clinic
Matthew Jonathan Erlich, Tacoma Goodwill
Membership Promotion:
Try Out the Local PRSA Chapter This Fall!
During November and December 2007, non-members can check out the local chapter of the Public Relations Society of America (PRSA) at no charge. Upcoming events include a South Sound breakfast program on new media on Thursday, Nov. 8, a teleseminar featuring “media relations maven” Margo Mateas on Tuesday, Nov. 13, and a breakfast program on Wednesday, Nov. 14 addressing communications issues during the devastating storms of late 2006. (Note: The “Connecting for a Cause” non-profit seminar and the Holiday Gala are not included in this membership promotion).
The promotion is limited to one free program per person during November and December 2007.
To register for a free program, non-members can call or email the PRSA Puget Sound office at 206-623-8632 or prsa@asi-seattle.net.
For other membership questions, call or email V.P. of Membership Neil Neroutsos at 425/783-8444 or nsneroutsos@snopud.com.
PR Professionals: Now’s Your Chance to Give Back
The PRSA Jumpstart Committee is still looking for PR professionals willing to participate as speakers and/or discussion table leaders at the annual PR Career Jumpstart, slated for Saturday, February 9, 2008 at Seattle University. Opportunities include speaking at specialized breakout sessions, leading discussions for “A Day in the Life of a PR Professional” or sharing words of wisdom with future PR professionals, students and adults alike. Please contact Samantha Spears, samanthas@owenmedia.com, to find out about speaking opportunities, or other ways to get involved.
Association for Women in Communications (AWC) Promotion: Kick off your Holiday Shopping Season
The Association for Women in Communications, Seattle Professional Chapter invites PRSA members to kick off the shopping season with a festive evening of food, fun and holiday shopping at the 2007 Holiday Auction. This annual event helps AWC Seattle raise funds for college scholarships. Last year’s event raised enough to award two $3,000 scholarships to female students studying a communications discipline at colleges in Washington state.
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Note from the Editor
Hello everyone. For those of you who have been loyal readers of Newsflash, you may notice changes in the coming months. We are working hard to improve the layout, article quality and general readability of Newsflash to better serve you. As we begin this facelift on Newsflash, I would love to hear any suggestions you have for improvement. Is there an area of PRSA we are leaving out? Do you want longer articles? Shorter articles? Do you want more pictures? I encourage you to shoot me an email at rtynan@canada.com and let me know what you think. No idea is a bad one. E-mail today and let me know what you would like to see. Thanks!
-Rachel E. Tynan, Newsflash Editor
