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July 18 Program: A Good Neighbor - Why We Should Communicate About Corporate Social Responsibility |
Conducting
business has become more than just offering a great product and
providing exceptional customer service. Today's companies and
organizations must look further and consider the
social, community and environmental impacts they have every day. And
even more so, Corporate Social Responsibility (CSR) is an integral part
of the financial bottom line - just ask companies like Old Navy,
Walmart, and others. According to
PR Week, "Positive CSR information has led 72% of the respondents to
purchase a company's product or services and 61% to recommend the
company to others. Conversely, negative CSR news has led 60% to a
boycott a company's products and
services." At the same time, CSR also creates brand loyalty among key
stakeholders and helps retain high-quality employees.
Join our panel of experts who represent agency and corporate
communications teams as they discuss the importance of communicating
about corporate social responsibility and share best practices.
Megan Behrbaum, APR is the Public Affairs Manager for REI, the nation's largest co-op.
Josh Chaitin is an account supervisor with The Frause Group.
Andy Fouché is a manager in the communications department of Starbucks Coffee International.
Date: Wednesday, July 18, 2007
Time: 7:30 - 9:00 a.m.
Location: Seattle Times Auditorium
Cost: $24 for PRSA members, $30 for nonmembers, $5 for PRSSA members
Meal: Breakfast beverages and pastry included
RSVP: Register
online or call 206-623-8632 by 5:00 p.m. Tuesday, July 16
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Summer Socials |
 Wednesday, July 11: PRSA Mix and Mingle at the Olympic Sculpture Park
Join colleagues for a summer PRSA social at the Olympic Sculpture Park.
The evening begins with a no-host bar and some complimentary light
appetizers (courtesy of the Seattle Art Museum) in the PACCAR Pavilion.
Then, stroll the nine-acre
park grounds on your own or join a guided tour. One of Seattle's newest
and most celebrated parks, the Olympic Sculpture Park boasts works by
internationally-acclaimed artists and features stunning panoramic views
of the water, mountains
and city.
Time: 6-8:00 p.m.
Location: Olympic Sculpture Park
2901 Western Avenue
Seattle, WA 98121
Price: Admission is free to members. The event features a no-host bar and complimentary appetizers. Parking is on your own.
RSVP: By Monday, July 9th, to Linda Wang-Stewart, APR, at
wangstewart@gmail.com.
Thursday, July 19: 5:50 Social Moves North in July – Join us at Canyons in Bothell
If you live or work in the north end, this one's for you! Join PRSA
members and fellow practitioners for the July 5:50 Social in Bothell.
We'll meet for a casual, no-host happy hour at Canyons, just off I-405
in Bothell's Canyon Park. Network with colleagues, enjoy great
appetizers and drink specials – and enter drawings for special
giveaways. We hope to see you there!
Date: Thursday, July 19
Time: 5:50 to 7:30 p.m.
Location:
Canyons
22010 17th Ave. SE
Bothell/Canyon Park
Exit 26 off I-405
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APR Update |
Congratulations
to Eden Hopkins, public relations and promotions manager at the Museum
of Flight, for earning her APR. The APR is the only national public
relations accreditation
available to PR practitioners. The APR accreditation process includes a
written questionnaire, a panel interview and a comprehensive
computer-based exam. Attaining the APR is a true mark of distinction.
Accreditation Classes Planned for Fall
To assist candidates in preparing for the APR, the PRSA Puget Sound
Chapter is organizing a series of preparation classes to provide a
focused learning and study opportunity for topics covered on the APR
exam. You'll also receive
practical tips on the readiness review and portfolio preparation from
chapter members who have successfully completed the process.
The series of seven classes starts Saturday morning, September 15, with
the remaining classes on Tuesday and Thursday evenings through October
4. All sessions will be held at the JayRay office, 535 E. Dock Street,
in downtown Tacoma. The
$75 fee covers breakfast at the first session, the course textbook
(Effective Public Relations by Cutlip, Center & Broom) and other
class materials.
Register by Friday, August 24 by calling 206-623-8632.
Thanks to APR Readiness Review Panelists
Many thanks to Gary Sabol, APR, Davina Gruenstein, APR, and Pete DeLaunay,
APR, for participating in an APR Readiness Review panel for Rich Murphy
in June. Thanks also to Davina Gruenstein for hosting the panel. And,
good luck to Rich Murphy as he takes the computer exam!
Want to earn APR maintenance points? Meet someone new? Help out the
Puget Sound chapter? Volunteer to be a Readiness Review panelist. It's
easy and fun. Contact Linda Farmer, APR, for more information,
linda.farmer@psp.wa.gov, or 360-725-5445.
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50th Anniversary Sponsorships Available |
Be a part of the next 50 years in PR as the Puget Sound PRSA celebrates
its 50th Anniversary! 50th Anniversary Premier Sponsorships entitle you
and your firm to rich benefits including:
• Full-page recognition in our 50th Anniversary Commemorative Book
• A Newsflash feature on your company
• VIP admission to PRSA events
• Recognition at all PRSA events for a full year-- including the 50th
Anniversary Gala, the Totems Gala, Connecting for a Cause Non-Profit
Seminar and others!
If you or your company are interested in learning more about sponsoring
the Puget Sound PRSA at any level during our 50th Anniversary-- or if
you know someone who might be-- please contact:
Janelle Guthrie, APR
PRSA Puget Sound Vice President of Administration
janelleguthrie@hotmail.com
360-561-4184
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PRSA Community Bulletin Board |
 Volunteer for Your Chapter: Network, Learn, Grow
Puget Sound PRSA offers numerous opportunities to get involved and meet
other PRSA members. Put your talents to work; plan an event or join a
committee. With a wide range of volunteer options, you are almost
certain to find a role in PRSA
that meets your interests and works with your schedule. If you are
interested in learning more, please contact Jennifer Hawton at
Jennifer.d.hawton@boeing.com.
Committee members for the chapter's 2008 professional development
seminar are currently needed. The seminar, which will be held in the
spring, will examine new media venues that many of us struggle with
every day, such as virtual press
conferences, webcasts, virtual tradeshows and podcasts. We want to
integrate your ideas and energy into the program. To join the event
planning team or get more information, contact Amber Ukena at
amberu@owenmedia.com.
The Power of Two Needs You!
The Power of Two, a partnership between the American Red Cross and
PRSA, offers volunteer opportunities for communications professionals.
Work on site or via the Internet, and earn APR maintenance credits in
the process. Power of Two
volunteers can serve as disaster public affairs personnel, or provide a
variety of communication support at the community level for Red Cross
chapters, Service Areas, and Blood Services regions. Volunteer for two
weeks, two days, two
hours, or on an ongoing basis. Learn more about Power of Two volunteer
opportunities by visiting the
http://www.prsa.org/powerofTwo/registerNow.html. Or, send an e-mail to Sharon Alfred, American Red Cross Power of Two project coordinator, at
alfreds@usa.redcross.org.
Volunteers Sought to Help Market Maryhill Museum
Maryhill Museum of Art, located in Goldendale, Washington, is seeking
marketing and PR volunteers to serve on its newly-created marketing
committee. The marketing committee goal is to put Maryhill back on the
map, drive visitor traffic,
and position the museum as a landmark attraction in the Pacific
Northwest that is growing and providing exciting, new experiences to
visitors of all ages. The committee meets monthly in-person and via
conference call. Interested in
volunteering? Contact Lee Weinstein at
lee@leeweinstein.biz.
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Welcome New & Renewing PRSA Members |
We are very
pleased to welcome the following new and returning members to our
chapter. If you are a new member and we missed your name, please
contact Membership Chair Kari Sherrodd at
206-295-2826 or
kari@sherroddpr.com or V.P. of Membership Neil Neroutsos, APR, at 425-783-8444 or
nsneroutsos@snopud.com.
Leslie E. Boelter
Kristen Lidke Woodward, Fred Hutchinson Cancer Research Center
Joseph Barnes, Pacific Science Center
Barbara Glover
David Hunting, IslandWood
Tina Podlodowski
Kristina Walker, BCRA Design
Elizabeth Marie Zborowski
July Promotion:
Save $20 on a section membership!
In July, members who join a professional interest section will save $20
off the regular $60 dues for the first year. The offer is valid for new
section memberships only, not for renewals. Regardless of your current
number of section
memberships, you can still join one more section with this offer. Limit
of one "bonus section" per member. Visit
www.prsa.org for more information.
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Keep the Nominations for Chapter Awards Coming |
To recognize and
celebrate the professional and volunteer accomplishments of individual
PR professionals in the Puget Sound area, the chapter honors
outstanding practitioners with the
following awards each year:
• Jay Rockey Lifetime Achievement Award
• PR Professional of the Year
• Outstanding New Member of the Year
• Hugh Smith Community Service Award
Nominating a colleague or other professional you know for one or more
of these awards is a great way to showcase outstanding professionals in
our area. Visit prsapugetsound.org/awards.html for more information and
nomination forms.
Nominations are due by 5:00 p.m. on Friday, August 24. Early submissions are appreciated.
Awards will be presented at the chapter's annual Holiday Gala on November 29.
Questions on the awards program should be sent to Troy Brown at
tjbfam@earthlink.net.
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