Events & Programs
Whether you are looking to enhance your professional knowledge and skills, network with area practitioners or showcase your professional talents -- we have the event for you! We've provided some details below on events that are scheduled for the next few weeks, as well as a link to the full list of programs for 2006. Please feel free to register for these events online or call for more information. See you soon!
- July 15 - Crisis Communication - Critical Steps to Surviving a Crisis and Maintaining a Positive Reputation
- August 19 - Writing Coach Ann Wylie Coming to South Sound
- South Sound Events Calendar
Listen to a podcast from our last program
March 18 ~ "20 Tips & Tricks" panel
July 15 - Crisis Communication - Critical Steps to Surviving a Crisis and Maintaining a Positive Reputation
In the simplest of definitions, a crisis is a crucial turning point, something that can unexpectedly happen on any given day. Is your organization prepared to react during such a decisive situation? Do you know the steps to take to maintain a positive relationship with your organization’s stakeholders, consumers, community and the media during a crisis?
Peter B. Conte and Jim Proulx from Boeing will provide some proven steps to preparing for a potential crisis, as well as a number of personal examples and stories from a combined 66 years of public relations experience.
Learn what Boeing does in the face of a crisis, including using today’s growing social media network. Don’t miss this opportunity to learn the critical survival steps organizations must take to prevent self-inflicted harm during a time of crisis.
Meet the Speakers
Jim Proulx is the manager of a four-person communications team that leads Media Relations activities for Boeing Commercial Airplanes (BCA). Jim and his team serve as the primary external spokespeople for the activities of BCA, as well as specializing in finance, government relations, market positioning and environmental issues, as well as providing media relations counsel to BCA Communications leadership and others. He has 15 years experience working in the media industry and has been a Boeing employee since 2001. In the past eight years, Jim has dealt with and array of media relations issues, from finance to airplane accident investigation. Prior to joining Boeing, Jim served as senior editor of Aviation Week’s Overhaul & Maintenance magazine and previously worked as editor of Inside DOT & Transportation Week. He was also press secretary to US Rep. Calvin M. Dooley, Calif., from 1994-1995.
Peter B. Conte is the manager of a five person communications team that supports the Boeing Everett site, the 747/767/777 programs and the Supplier Management organization in Boeing Commercial Airplanes (BCA). Peter and his team are responsible for internal and external communications planning, reputation management, and crisis planning and response for the Everett site, for the 747/767/777 programs and Supplier Management. He also provides communications counsel and support to the Everett site executive and leadership team. Peter has been a Boeing employee since 1986 and in the past 23 years he has been responsible for a variety of internal communications responsibilities, including newsletter editing, speech writing, event planning, presentation development and video scripting. Before joining the BCA media relations and communications team, he spent five years at Boeing headquarters and was spokesperson for a variety of Human Resource matters including racial discrimination class-action lawsuits and labor contract negotiations with the International Association of Machinists and Aerospace Workers (IAM&AW) in 1999 and with the Society of Professional Engineers and Employees in Aerospace (SPEEA) in late-1999 and early 2000.
Date: | Wednesday, July 15, 2009 |
Time: | 7:30 a.m. (meet and greet) 8:00 to 9:00 a.m. (program) |
Location: | Seattle Times Auditorium, 1120 John Street, Seattle, 98109 |
Prices: | $24 for PRSA members; $30 for non-PRSA members; $5 for PRSSA members |
Register: | Register Online or call 206-623-8632 |
August 19 - Nationally Acclaimed Writing Coach Ann Wylie Is Coming to the South Sound To Help You Think Like A Reader!
Write copy that gets read instead of tossed in the trash!
PRSA’s national writing coach Ann Wylie teaches writing and editing skills to grab readers’ attention, keep it for the long haul and leave a lasting impression. Learn to reach your readers, make your copy more relevant and conversational and cut through that clutter!
Ann’s one-hour teleseminars generally cost as much as $250—but thanks to PRSA, members can see her in person for this half-day workshop for less than $100.
Your readers are bombarded with over 5,000 pieces of information a day. In this special workshop, you’ll learn specific techniques that will make your target audience want to read your piece rather than toss it. Specifically, you’ll learn:
- A four-step process to think like a reader
- The formula readers use to determine what to read and what to throw away
- How long is too long?
- Three ways to shorten copy
- A seven-step system to make your copy clearer and more concise
- And more!
Ann Wylie runs Wylie Communications Inc. and has been designated an "IABC Recommended Speaker" as well as serving as the Public Relations Society of America’s national writing coach. She is the author of more than a dozen learning tools that help people improve their communication skills, including "Think Like a Reader," Revving Up Readership and "Cut Through the Clutter." Her manual Planning Powerful Publications has been called “the bible” of publication planning.
Ann’s work has earned 40 communication awards, including a WIC Clarion and two IABC Gold Quills — the Pulitzer Prizes of business communications. Ann holds an M.A. in journalism from the University of Kansas. In addition to her full-time work, she taught graduate communication courses at Webster University for more than a decade.
Date: | Wednesday, August 19, 2008 |
Time: | 9 a.m.-noon |
Location: | Pierce County Environmental Services Building, 9850 64th ST W, University Place 98467 Continental Breakfast is provided and parking is free |
Directions | http://www.piercecountywa.org/pc/abtus/ourorg/ccp/rentals.htm |
Cost: | $85 Member Early Bird Rate by July 15 |
RSVP: | Register Online or call 206-623-8632 |
Program notification for non-members
