Events & Programs
Whether you are looking to enhance your professional knowledge and skills, network with area practitioners or showcase your professional talents -- we have the event for you! We've provided some details below on events that are scheduled for the next few weeks, as well as a link to the full list of programs for 2006. Please feel free to register for these events online or call for more information. See you soon!
- South Sound Professional Development Workshop ~ August 6
Make Your Copy More Creative - South Sound Events Calendar
Save the Date
- Media Spotlight ~ August 15
- Ethics ~ September 18
- Annual Meeting ~ October
- Internal Communications ~ November 20
August 6 ~ South Sound Professional Development Workshop
Make Your Copy More Creative
Learn techniques to steal from fiction writers to make your nonfiction copy more dramatic and compelling!
PRSA's national writing coach Ann Wylie teaches writing, editing and information-packaging skills that will grab your readers' attention, keep it for the long haul and leave a lasting impression. Learn to communicate more clearly, build reader loyalty and create a "buzz" for your topic -- even enhance credibility.
In this session, you'll learn literary techniques that will make your nonfiction copy as creative and compelling as the latest Dan Brown novel. Specifically, you'll learn:
- Seven essential benefits of creative copy. (Use these to sell your story up the approval chain)
- How to avoid the talking-head syndrome: five techniques for using quotes to add color, change the pace and support your points
- How to go beyond twist of phrase: expand your wordplay to surprise and delight your reader
- How to get a fresh spin on clichés
- A four-step process for coming up with a creative metaphor
- A fill-in-the-blanks template you can use to write your next metaphor
- How to make big numbers and complex ideas easier to understand with a special device. (And you thought it was just for poets!)
- How to give your copy color and interest through "WBHA"
- Three ways to find better anecdotes
- The question that will get your source to share a story
- A simple template for crafting an effective story
Ann Wylie runs Wylie Communications Inc. and has been designated an "IABC Recommended Speaker" as well as serving as the Public Relations Society of America's national writing coach.
Ann is the author of more than a dozen learning tools that help people improve their communication skills, including "Think Like a Reader," Revving Up Readership and "Cut Through the Clutter." Her manual Planning Powerful Publications, has been called the bible” of publication planning.
Her work has earned 40 communication awards, including a WIC Clarion and two IABC Gold Quills -- the Pulitzer Prizes of business communications. Ann holds an M.A. in journalism from the University of Kansas. In addition to her full-time work, she taught graduate communication courses at Webster University for more than a decade.
NEW FLYER! Let others know about this educational opportunity. Print and post the Professional Development Workshop Flyer. (5.8MB pdf)
Date: | Wednesday, August 6, 2008 |
Time: | 9 a.m.-noon |
Location: | University of Puget Sound, Wheelock Student Center Rotunda |
Direction: | www.ups.edu/directions.xml |
Cost: | $100 Members/Students, $150 Non-members |
Register: | Register online or call 206-623-8632 |
