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Advice From the Pros

Researching the Job Market

Hunting for a job demands the same approach you would use in responding to a public relations problem: researching, analyzing and planning, communicating and then evaluating the results before taking the next step.

Where are you most likely to find opportunities for public relations employment? Agencies are probably the most visible public relations employers, but there are scores of business, nonprofit and government organizations that also employ public relations professionals. The baffling part for every newcomer to the field is: "Where do I start looking for a job?"

The first thing to do is explore the different employment options available to you. Different types of public relations employers offer different work environments.

The following discussion of the major public relations employer types might be helpful.

| Agencies | Government | Corporations |
| Technology | Nonprofit Organizations |

    1. What Employers Look for in Public Relations Candidates
    2. Researching the Job Market
    3. Networking
    4. Tools for a Successful Job Search
    5. The Interview
    6. Perseverance
    7. Internships

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