New APR Study Guide Available
The 2nd edition of the APR Study Guide (2010) has been released. It is available free, on line, and contains an excellent summary of all the major content covered by the APR exam. Included with discussions of research and planning, ethics, communications models, management and business literacy, media relations, and public relations history, are glossaries of key terms, lists of reference readings for further study, and a series of detailed case studies.
The Study Guide is a superb aid to preparation for the exam. Every candidate, no matter what other resources she or he employs, will find it valuable.
The APR Online Study Course is designed to help public relations professionals study at their own pace for the APR. This course is ideal for candidates who travel frequently, cannot attend in-person study sessions, are not located near in-person study sessions, or simply want another opportunity to practice their skills. For details, follow this link.