Cynthia A. Sharpe, APR, has been working in the field of public relations for nearly 30 years.
She began her career working at The Tampa Tribune, where she copy-edited the “Metro” section of the daily newspaper, wrote non-bylined “staff reports,” and wrote and copy-edited the obituary section. While at the Tribune, she also interned in the paper’s Promotions Department.
She left The Tampa Tribune when she accepted a position for the Tampa office of Hill & Knowlton, Inc., a national public relations firm. Her client list was broad, including real estate and health care companies, as well as managing product promotions and special events.
After Hill & Knowlton she went to work for Shriners Hospitals for Children and the Shrine fraternity in the organizations’ public relations/marketing department. Here she managed public relations and marketing projects for the non-profit 22-hospital system and the Shrine fraternity. She also served as the primary speechwriter for the hospital system and fraternity’s top officials.
She left Shriners Hospitals to become Managing Director of Public and Government Relations for AAA Auto Club South. She managed a staff of six and a sizable budget. She developed, managed and implemented strategic public relations programs in employee communications, crisis communications, government relations, media relations, special events and business unit support. She served as the primary media spokesperson and conducted frequent media training for AAA managers. She developed grassroots campaigns the club’s government relations programs. And personally managed AAA Travel Agency’s public relations needs.
In 2001 she started her own public relations consulting firm. She offers a broad range of public relations services including strategic planning; crisis media training; crisis communications; on-call crisis counseling; media relations; community relations; public engagement and education; general public relations consulting; video production; event planning; executive and management meeting facilitation; PR and marketing writing; public speaking and speechwriting; and other services.